Why We’re Rebranding: A Look Behind the Process

Following the Wind of the Spirit

“Your name will no longer be Abram; your name will be Abraham, for I will make you the father of many nations.” — Genesis 17:5

Throughout the Word of God, we see how the Lord of all Creation works through moments of change—things shift with the wind of His Spirit. A calling, a commission, a new name—our God is on the move, and He gently invites us to join Him along the way.

A Legacy of Faithfulness

We see this reflected in the history of King’s Church. When Hebron Christian Fellowship witnessed the impact of King’s Kids (a ministry they began for local families), the leaders prayerfully opened their hearts—and the story of the church—to change. For years now, King’s Church has been a faithful presence in Somers Town: an embassy of the Kingdom of God, where Jesus reigns.

Discerning the Spirit’s Movement

Over the past year, as we’ve discerned how the Spirit of God is moving in Somers Town and within our church, we’ve asked a big question: Are there things we’re being invited to adjust?

Why Rebrand?

We began to examine our branding—our logo, colours, and how we communicate—and sensed it was time to reimagine what our visual identity could express about what the Spirit is doing now.

The rebrand has been led by a team including Josh Binstead, Will Griffiths, Rhys Davies, Kate Ayeliffe, and myself. We started with the question: Why? Why rebrand? Why consider a new name?

Defining Who We Are

We focused on specific words and traits that define this local expression of the Church of Jesus. We talked about being an open door—how, as we’ve been transformed by the gospel, we long for that same power and hospitality to be felt as people walk through our doors.

A Visual Identity Rooted in Meaning

From those conversations, Rhys, a brilliant graphic designer, began to sketch, and dreams started to take shape. The colours he chose are drawn from the stained glass windows at the back of the church. We wanted to capture the vibrancy and life within our community, while also honouring the beauty of the space we gather in.

Our new logo icon includes multiple elements:

  • An archway, symbolising our open door;

  • A cross, because the gospel is central to who we are;

  • Waves, pointing to Portsmouth as an island city and to water as a symbol of the Holy Spirit.

More Than a Rebrand

What began as a rebranding project soon became a season of intentional prayer and conversation among our elders, trustees, and ministry leaders about a possible new name for the church. As a charity, King’s Church has long operated under the name “Hope Portsmouth.” So, as elders, we began to consider the name Hope Church.

A Word That Resonates: Hope

We had many thoughtful conversations, weighing the pros and cons. In time, it became clear: the Spirit is moving in our church, in the Hope Hub, and throughout our community. The work He’s doing is restoring hope in many hearts. Week after week—sometimes even daily—we’ve been hearing stories that share a common thread: Hope.

Looking Ahead Together

We are absolutely thrilled about what the Lord is doing in and through Hope Church Portsmouth. This is a special moment in our church’s story—one that continues the legacy of Hebron Christian Fellowship and King’s Church. Like them, we look to Jesus, the Author and Perfecter of our faith, trusting the power of His Spirit to guide us every step of the way.

This Is More Than a Name Change

This is a shared vision and mission.
Hope is our church. Portsmouth is our home. And Jesus is our King—forever.

With love,
Drew Enos
Community Pastor

Drew Enos